RKRM is a programme to increase the effectiveness of your company’s sales efforts. RKRM focuses on retaining and developing profitable customers. This helps to change the goal of the organisation from gaining market share to gaining customer share.
To do this, RKRM offers a coordinated set of tools, built up of modules focused on improvements in the following five areas: Strategy, Customers, Satisfaction, Processes and Partners. The intensive involvement of your employees in the deployment and implementation of the modules means the first improvements will already be visible within just a few days.
What are the benefits?
Building long-term customer relationships
Buy-in for change