The SRA comprises the following activities:
We carry our an external analysis to provide in-depth information about your customers, competitors, suppliers and other important aspects for your operational management. These factors and the changes in them are of decisive importance for the company’s strategy.
The internal analysis is aimed at increasing the transparency of your own organisation and your (marketing) strategy right up to the present day. Together with the external analysis, the resulting insight serves as the point of reference in deciding whether to retain or review your current strategy.
The SRA provides a record of the present situation that serves as the basis for advice on the future strategy. This is then discussed, and the outcome results in the definition of the strategy and the corresponding implementation plan to achieve the formulated goals.